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NewsFlash 2

Newsflash ArchiveNewsFlash 2
August 5, 2003


Communicate with others via Private Messaging
One of the most requested features that was recently added is Private Messaging. Released during the second half of July, Private Messaging allows ShutterPoint members to communicate with each other in the way similar to e-mail. Instantly access your Inbox from any page by simply clicking the Messages icon (located at the top right hand side of any page), and send messages to members who reviewed your photo, or to anyone else by clicking the small blue envelope icon shown on various pages throughout the website.
Tip 1: When you get new messages, the Messages icon will flash twice when you access any page at ShutterPoint website.
Tip 2: If you sent a message, but still have no response, look at your Sent Messages - you will see a column indicating whether your message has been read by the recipient.
Tip 3: Want to send a message to someone, but don't know how to address the recepient? There are several formats of the To: field the website will understand:
a) Last name and first name separated by a comma;
b) First name and last name separated by a space;
c) Username;
d) Any text followed by username in parenthesis.
Search Spy
We have received very enthusiastic feedback on another fairly recent addition made in July: Search Spy. Search Spy records all phrases that publishers use to locate photos with our Search Engine - you can always review these search phrases at http://www.shutterpoint.com/Photos-SSpy.cfm Why bother looking at them? Search Spy gives you hints on which images are sought, and new search phrases appear there all the time. Every one of these searches could potentially result in a photo sale, and the sold photo could have been yours.

Understanding keywords
Keywords are the best way that lets you ensure your photo gets the attention it deserves. Well used keywords are the next best thing you can do to improve your chance to sell the photo (after shooting the photo that can sell). Why? Publishers rarely browse through recent photos, or through albums. They look for a specific photo, and they use the search tool to find it. Your photo may be exactly what they need, but if you don't assign proper keywords, it may never be found. Let us remind you that ratings do not affect the order of search results in any way, what does affect it is the relevance of the content.

Let's have a quick look at Search Spy list again. Can you see how many searches had produced no results? This sometimes happens because photos are not described by appropriate keywords, or have no keywords at all.

If you want to be able to correctly position your photos so they are found next time, follow these 3 simple steps:
  1. Review Selling Photos tips, especially Keywords section.
  2. Learn how search works - unless specified otherwise, search terms are matched with the photo title, keywords, and description. When submitting photos, use the right words to describe them, and try to avoid being too general.
  3. Revisit the photos you have already submitted and review the keywords (along with titles, descriptions and categories you assigned). Modify them if needed.
Commercial images vs. artistic photos?
Many ShutterPoint members are asking us what types of photos sell better. While better photos in general should sell better, it is also important to understand the demand. Photography is the form of art, and any good photographer is an artist. We can see the proof of this statement by simply browsing through the highest rated photos. We see stunning colors or beautiful sunsets, vivid images of exotic flowers, landscapes that make us say "wish we were there", and many other fine photos. However, what does the Search Spy show? While we can locate some searches matching these artistic images, it’s easy to see that the majority of the searches indicate the need for a totally different type of photos. This type of photos is what we call commercial images, for the lack of any better term. While artistic photos are also commercial, and can be sold just as well, publishers often need something else - not necessarily artistic or beautiful, but simple, everyday items as photo subjects. Who would think someone needs the photo of a "broken windshield", "brick road", "hospital" or "telephone"? Those are all recent search phrases.

What to make subjects of photos is the decision of every photographer. We’re only trying to point out the possible difference between supply and demand.

More about watermarks
Watermark on top of the photo is the best protection from copyright theft, but it has its trade-offs. Watermarked photos lose some of their aesthetic appeal, since watermark distracts attention from the subject of the photo, and sometimes blocks important elements of it. Keeping the balance between protection and best presentation of the photo may not be easy with a standard watermark. Below are some tips to get best results with watermarking:
  1. Create your own custom watermark, and use colors that would look best on light background, and then create another watermark with colors that would look best on dark background. Use one or another depending on the photo you are watermarking.
  2. One of the recent features we added is the ability to control positioning of the watermark over the image. Choose top, bottom, or centered location depending on each photo.
  3. If you are using custom watermark, try to reduce its opacity percentage. You do not want the watermark to be drawing attention away from your photo. Use the lowest percentage that still makes the watermark visible.