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NewsFlash 12

Newsflash ArchiveNewsFlash 12
October 1, 2004


Editorial Use License
Until recently, the only supported license type we offered to the photo buyers was a license for commercial use. Commercial use license is the most common form of licensing, however it is not always best suitable for editors of magazines, newspapers, newsletters, and other publications. To better match the needs of the buyers, and to enable broader content of images shown on the website, we introduced a new type of licensing - Editorial Use Royalty Free License.

Editorial use license narrows the actual use of the photos to editorial articles or similar material that can only be used in the editorial context. Customarily acceptable editorial uses include newspaper or magazine articles and feature stories which are associated with the image(s) used; internet articles and feature stories which are associated with the image(s) used; or books on topic. Editorial use images are usually different from commercial stock images, they can be photos of celebrities, politicians, newsworthy events, and many more.

Now, with the addition of the editorial use license, there are more ways to sell your images - for each image you submit, you can choose what type of license photo buyers will get. Please read about the license types.

What does this change mean for you? Please see the list below for quick answers:
  • Editorial use includes personal use, and commercial use includes editorial use.
  • Editorial use license makes all photos on ShutterPoints available for sale, regardless of their content. All unreleased model or property images have now become purchasable under the terms of the new license.
  • Each photo displays its license type next to the price.
  • Editorail Use license requires a publisher to provide a photo credit near the photo.
  • Each new photo submitted to the site has to be assigned to one of the two license types: either commercial use or editorial use, based on the photo's subject or contents.
  • Photos will no longer be removed from the site if they contain items that were not allowed under the terms of commercial use license, such as brand names, logos, etc. If you assign these photos to the commercial use license, we will reset them to be available under the terms of editorial use license (no e-mail notification will be sent if that takes place).
  • Each photo displays its license type next to the price.
  • We will no longer request model or property releases if you choose editorial use license, since those are not required for editorial use. We will continue to request release forms only if you select commercial use license and your photos contains recognizable and uniquely identifiable models or property.
For more information about this update, and to view some other topics related to it, please see forum discussion on this subject.

How Ratings Changed

New Individual Ratings Detail View
We would like to enable our members to freely express their opinions about any photos shown on the website. Presently one must think twice before using any rating other than 9 or 10, as these two scores have become de facto the only numbers actively used on the rating scale. Any rating lower than 9 is viewed as "low", and a rater can be "punished" by an offended photographer with a "low" rating in return. Fear of retaliation leaves a lot of average photos unrated, and the primary goal of this update is to address this problem.

While the process of giving ratings has not changed, the actual given individual numeric ratings are no longer displayed. Presentation of the Ratings Details section has been redesigned to put emphasis on the text comments and hide numeric scores. This change is intended to promote a wider use of the rating scale.

Reward Points
The change to the incentive points reward program that was introduced in June was reverted. Points are again assigned for each rating, regardless of what the given numeric score is. For information about points, please see Rating Points Incentive Program.

Guest Comments
It is no longer possible to provide comments without being a member. In the past there were numerous incidents of rude and unconstructive comments submitted by guests, which may lead to quite understandable frustration. Existing guest comments will remain online for approximately another month, after which they all will be removed.

Rating Scale Redefined
Definitions of the numeric scores have been revised and descriptions were added to clarify the numbers on the rating scale. These definitions now appear as small context tips when a mouse is moved over the rating scale, and also can be seen by clicking How to Rate link next to the rating scale.

Enhanced Actual Pixel Preview (Image Zoom)
We are pleased to introduce a new way ShutterPoint handles actual pixel previews. The new preview system utilizes Macromedia Flash player to deliver interactive zooming and panning, giving buyers an unmatched ability to view details of any area of your high resolution images. The new viewer allows selecting any area of the image and using various levels of magnification with the easy to use controls. For those users who do not have the Flash player, we kept our basic zoom interface that was available before the new zoom preview was made available.

To protect your copyright, we automatically stamp all actual size previews delivered via the new zoom interface with watermarks of copyright symbols.

It should be noted that rich interfaces such as interactive image zooming were designed with high speed internet connectivity in mind, since they require much more bandwidth to deliver content to your computer. Since most of our clients who buy images are businesses, we believe that this should not present a significant issue for them.

Tabbed Formatting
To simplify navigation, several areas of the website have been redesigned to use tabbed presentation of related sections, and we may continue using tabs in the future wherever it is appropriate. Currently the following sections take advantage of tabbed interfaces:

Photos Area
Favorites: Photographers, Albums, Photos
Browse by Event: Event, Event Date, Venue / Location
Browse by Equipment: Camera, Film / Media, Lens, Filter

My Account Area
Photo Manager: Album Manager, Statistics and Summary
Sales, Payments and Balance: Sales and Payments, Payment Method